Friday, July 6, 2012

The Power of Online Video from #SHRM12

When we identified the trends that will impact our work this year, we highlighted the use of video. 
Video is becoming increasingly important. Companies save time and money by conducting first interviews via Skype. Meetings and training are held by video conference. Employees look for "how to" videos instead of written instructions. Job Seekers look for "day in the life" videos to get a realistic preview of a jobs.  
We're still very interested in doing some "day in the life" recruitment videos, but we're not garnering the support we'll need yet. This compelling clip was shared by Lindsay Stanton in her session titled "Convergence of Video, Mobile and Social Media in Recruiting and Employer Branding" at the SHRM conference last month. Maybe it will help us make a stronger case.





In the meantime, I think we might make more progress focusing on some DIY video tools for open enrollment.