Monday, January 3, 2011

Using a Pledge to Convey Expectations and Encourage Desired Behaviors

We used a participant pledge during our Biggest Loser campaign and our diabetes eductation program. The pledges helped us convey what was expected of people and participants seemed to take the commitment seriously. So, we created a new participant pledge for LOST.

We're also hoping the pledge will help us get people to take advantage of the free, individual, wellness coaching available through our partner, Lifework Strategies. During the Biggest Loser campaign, people said they wanted more one-on-one coaching, but only six participants took advantage of this service. We included a commitment to contact a coach in the pledge this year and we will provide information about the wellness coaching during the kick off meeting. I hope this has a positive impact. I'll be sure to let you know.

LOST Pledge


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