Saturday, September 15, 2012

Persuasive Technology

Preparing for our first co_health book club chat.

Our first #co_health book club chat about Persuasive Technology is coming up next week -- Wednesday, September 19 at noon EST. If you've fallen behind reading the book, it's not too late to catch up. Fran Melmed, Carol Harnett and I found the following topics to be the most intriguing and informative and these are what we'll focus on during the chat. 

Motivation (Chapt 3)
"The research on intrinsic and extrinsic motivation shows that the gentler the intervention to achieve the desired behavior change, the better the long-term outcome." Has this been true in your experience? 

Mobile (Chapt 8)
Chapter Eight is about increasing persuasion through mobility and connectivity. You have to be at least a little impressed by how Fogg predicted the explosion of mobile apps when he wrote the book ten years ago. Now that we're inundated with options, what points from the book might you use to select the best mobile options to integrate into workplace wellness?

Kairos (Chapt 3 & 8)
What do you think about Kairos -- the principle of presenting your message at the opportune moment? How is this both an opportunity and a challenge with mobile technology? 

Ethics (Chapt 1, 3 & 9)
Fogg defines persuasion as an attempt to change attitudes or behaviors or both (without using coercion or deception.) What is our responsibility for understanding the ethical boundaries of the persuasive technology we incorporate in our work?

And generally, I'll be interested to hear what practical ideas you have for integrating the ideas in the book into your work?

B.J. Fogg is currently working on 3 Tiny Habits. I hope some of you will check it out with me. And, don't forget he has agreed to join us for the cohealth checkup radio show, so we have that to look forward to also. 

BJ Fogg allowed PARC to record this recent presentation. Be sure to check it out. 

Here's the transcript from the #co_health tweet chat with .

CoHealth Checkup on Persuasive Technology with BJ Fogg


bjfogg said...

Hi, everyone

I look forward to talking with you about my book and stuff I've done since then (behavior design, tiny habits, baby steps, and so on).

BJ Fogg

bjfogg said...

To get an overview of my thinking since the Persuasive Tech book, see the 12-minute video at (it starts playing automatically. sorry about that)


Unknown said...

Thanks for the added info, BJ.

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