We recently sat down and brain stormed various pricing models with goals to (1) encouarge people to make a long term commitment to exercising, (2) make our classes more affordable, and (3) increase enrollment. We also thought it would be nice to ease the administrative burden if we could do so without compromising any of our other stated goals.
We decided to try a 12 week session instead of the 8 week session we had been offering. This flier describes what we came up with.
This new 12 week session starts today, July 26, and runs through October 10th. Our enrollment actually decreased by three people (5%) which is disappointing. We lost our step instructor for the month of August and a couple of these folks are waiting for the next session of our step class to start in September. In the meantime, we plan to offer a kettlebell class for the month of August. Hopefully that will attract a few more people. Sign-ups for that start tomorrow.
We are always listening to the feedback we get from the staff and making adjustments, so we'll see how this goes and decide how to proceed for our next session in October. If you have any suggestions, please share them.