The article in the WSJ also mentions the price of the fresh fruits and vegetables -- $2.50 for a banana. OK, I can't imagine wanting a banana so bad that I'd pay $2.50 for it. Actually, I can't imagine wanting a banana at all since Kristin Wood ruined them for me during our Eat Like an Athlete program. When is it appropriate to eat a banana? -- after completing a marathon or century bike ride. So, for me, that's never. But, I digress.
Has anyone asked whether people that eat fresh fruits and vegetables want to get them from a machine? I enjoy picking out a variety of fresh apples at the farm market, but a red delicious apple in a vending machine holds no appeal to me. Or maybe the question is, will people that eat out of a vending machine buy fresh produce if it's available?
I've been looking on line to see if someone has developed a profile of who purchases food from a vending machine. There has been quite a bit of research done on vending machines in schools, but nothing I've found about vending machines in workplaces. Although it looks like the National Automatic Merchandising Association is conducting somesurveys now. According to this literature review,33.8% of vending machines were in office environments in 2006.
I've been looking on line to see if someone has developed a profile of who purchases food from a vending machine. There has been quite a bit of research done on vending machines in schools, but nothing I've found about vending machines in workplaces. Although it looks like the National Automatic Merchandising Association is conducting somesurveys now. According to this literature review,33.8% of vending machines were in office environments in 2006.